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The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber .
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing and was established in 1985 by ...
Marketing Science. (journal) Marketing Science is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports, the journal has a 2022 impact factor of 5.0.
The Journal of the Academy of Marketing Science is a bimonthly peer-reviewed academic journal about marketing. Since June 2024, Stephanie M. Noble and Charles H. Noble (both University of Tennessee) serve as joint editors-in-chief. [1] In 2010, the journal changed publication frequency from quarterly to bimonthly.
The journal was established in 1967 with only two volumes. Since 2021 (Volume 55), the journal publishes 13 volumes per year, including an open access issue. Abstracting and indexing. The journal is abstracted and indexed in Scopus and the Social Sciences Citation Index. According to the Journal Citation Reports, its 2022 impact factor is 4.4.
Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...
American Marketing Association. The American Marketing Association ( AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. [1] [non-primary source needed]