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  2. Cloze test - Wikipedia

    en.wikipedia.org/wiki/Cloze_test

    A cloze test (also cloze deletion test or occlusion test) is an exercise, test, or assessment in which a portion of text is masked and the participant is asked to fill in the masked portion of text. Cloze tests require the ability to understand the context and vocabulary in order to identify the correct language or part of speech that belongs ...

  3. Sales letter - Wikipedia

    en.wikipedia.org/wiki/Sales_letter

    A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer. Since the advent of the internet, the sales letter has become an integral part of internet marketing , and typically takes the form of an email or ...

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.

  5. List of narrative techniques - Wikipedia

    en.wikipedia.org/wiki/List_of_narrative_techniques

    A narrative technique (also, in fiction, a fictional device) is any of several specific methods the creator of a narrative uses [ 1] —in other words, a strategy applied in the delivering of a narrative to relay information to the audience and to make the narrative more complete, complex, or engaging. Some scholars also call such a technique a ...

  6. Letter frequency - Wikipedia

    en.wikipedia.org/wiki/Letter_frequency

    Letter frequency is the number of times letters of the alphabet appear on average in written language. Letter frequency analysis dates back to the Arab mathematician Al-Kindi ( c. 801 –873 AD), who formally developed the method to break ciphers. Letter frequency analysis gained importance in Europe with the development of movable type in 1450 ...

  7. Caesar cipher - Wikipedia

    en.wikipedia.org/wiki/Caesar_cipher

    Caesar cipher. The action of a Caesar cipher is to replace each plaintext letter with a different one a fixed number of places down the alphabet. The cipher illustrated here uses a left shift of 3, so that (for example) each occurrence of E in the plaintext becomes B in the ciphertext. In cryptography, a Caesar cipher, also known as Caesar's ...

  8. Transposition cipher - Wikipedia

    en.wikipedia.org/wiki/Transposition_cipher

    Step-by-step process for the double columnar transposition cipher. In cryptography, a transposition cipher (also known as a permutation cipher) is a method of encryption which scrambles the positions of characters ( transposition) without changing the characters themselves. Transposition ciphers reorder units of plaintext (typically characters ...

  9. Marketing orders and agreements - Wikipedia

    en.wikipedia.org/wiki/Marketing_orders_and...

    Marketing orders and agreements. Marketing orders and agreements in United States agricultural policy allow producers to promote orderly marketing through collectively influencing the supply, demand, or price of a particular commodity. Research and promotion can be financed with pooled funds. Marketing orders are binding on all handlers of the ...

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