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  2. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. [citation needed][ 1][ 2][ 3] Compare marketology, [ 4] which Aghazadeh defines in terms of ...

  3. Bachelor of Business Management - Wikipedia

    en.wikipedia.org/.../Bachelor_of_Business_Management

    Bachelor of Business Management ( BBM ), sometimes known as a fundamentals in marketing, [ 1] is an undergraduate program of four years. The BBM degree is designed to teach students the skills necessary to perform leadership roles in the business and corporate world. And it is usually classified into 4 majors: marketing management, financial ...

  4. Business administration - Wikipedia

    en.wikipedia.org/wiki/Business_administration

    The administration of a business includes the performance or management of business operations and decision-making, as well as the efficient organization of people and other resources to direct activities towards common goals. In general, "administration" refers to the broader management function, including the associated finance, personnel and ...

  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  6. Business education - Wikipedia

    en.wikipedia.org/wiki/Business_education

    The Bachelor of Business Administration (BBA) degree is awarded to students who complete three to four years of full-time study in business administration. The degree often, though not always, requires a major in a specific field such as accounting , finance, HRM/personnel , marketing, management , management information systems , real estate ...

  7. Bachelor of Business Administration - Wikipedia

    en.wikipedia.org/wiki/Bachelor_of_Business...

    The Bachelor of Business Administration (BBA), Bachelor of Science in Business Administration, or Bachelor of Arts in Business Administration is a bachelor's degree in business administration awarded by colleges and universities after completion of four years and typically 120 credits of undergraduate study in the fundamentals of business administration, usually including advanced courses in ...

  8. Bachelor of Commerce - Wikipedia

    en.wikipedia.org/wiki/Bachelor_of_Commerce

    Bachelor of Commerce. A Bachelor of Commerce ( BCom or B Com) is an undergraduate degree in business, management, economics or accounting, awarded in Canada, Australia, India, Bangladesh, Sri Lanka, Pakistan, Ireland, New Zealand, Ghana, South Africa, Myanmar, Egypt, and additional Commonwealth countries.

  9. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Business and economics portal. v. t. e. CRM is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [ 1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many ...