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The Sun Products Corporation. The Sun Products Corporation (now Henkel North American Consumer Goods Inc.) was a United States-based manufacturer of laundry detergent, fabric softeners, and other household cleaning products. With annual sales of $2.0 billion, the company's brands included All, Wisk (discontinued), Snuggle, Sun, Surf, and Sunlight.
Cheer was introduced in 1950, [ 1] and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide product from 1948 to 1949. Cheer is recognized for its distinctive blue granules, which formerly gave it the nickname "Blue Cheer". The 1952 formula ("Blue-Magic Whitener") was designed to clean as well as perform bluing ...
Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder ( washing powder) and liquid form. While powdered and liquid detergents hold roughly equal share of the worldwide laundry detergent market in terms of value, powdered detergents are sold twice as much ...
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www .purex .com. Purex is a brand of laundry detergent and laundry-related products manufactured by Henkel North American Consumer Goods and marketed in the United States and Canada. Purex is one of the most widely used laundry detergents in North America. Its original product, Purex Bleach, was a major competitor to Clorox bleach.
Sunlight (cleaning product) Sunlight Soap packages from Belgium. Sunlight is a brand of laundry soap, laundry detergent and dishwashing detergent manufactured and marketed around the world by Unilever, except in the United States and Canada, where it has been owned by Sun Products (now Henkel Corporation) since 2010. [ 1][ 2]
Ajax All Purpose Cleaner with Ammonia, introduced in 1962, was the first major competitor to Procter and Gamble's Mr. Clean (debuted 1958). Ajax's success as the so called "White Tornado" forced Procter and Gamble to introduce its own ammoniated cleaner, Top Job, in 1963. Other products by Ajax included Ajax Bucket of Power, an ammoniated power ...
Detergents. A detergent is a surfactant or a mixture of surfactants with cleansing properties when in dilute solutions. [1] There are a large variety of detergents, a common family being the alkylbenzene sulfonates, which are soap-like compounds that are more soluble in hard water, because the polar sulfonate (of detergents) is less likely than the polar carboxylate (of soap) to bind to ...
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