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  2. G2A - Wikipedia

    en.wikipedia.org/wiki/G2A

    G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, with offices in Poland and Hong Kong. [3] [4] The site operates in the resale of gaming offers and others digital items by the use of redemption keys .

  3. List of marketing terms - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_terms

    Decision making unit. Disintermediation. Double jeopardy (marketing) Double loop marketing. Emotional branding. Engagement (marketing) Facelift (product) Fallacy of quoting out of context. Fine print.

  4. Computer-generated imagery - Wikipedia

    en.wikipedia.org/wiki/Computer-generated_imagery

    Computer-generated imagery (CGI) is a specific-technology or application of computer graphics for creating or improving images in art, printed media, simulators, videos and video games. These images are either static (i.e. still images) or dynamic (i.e. moving images).

  5. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [2] [3] The goal is to enhance the overall customer experience by not only offering ...

  6. Visual communication - Wikipedia

    en.wikipedia.org/wiki/Visual_communication

    Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1] Visual communication has been proven to be unique when compared to other verbal or written ...

  7. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a ...

  8. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Definition and brief explanation. Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for ...

  9. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    A target market, also known as serviceable obtainable market(SOM), is a group of customers within a business's serviceable available marketat which a business aims its marketingefforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit similar ...