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Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
Leonard v. Pepsico, Inc., 88 F. Supp. 2d 116, ( S.D.N.Y. 1999), aff'd 210 F.3d 88 ( 2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba ...
Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 [1] and then around the world, [citation needed] featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes [1] — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online.
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Pepsi Spire. Pepsi Spire is a touch screen soda fountain introduced by PepsiCo in 2014. The Spire's main competitor is the Coca-Cola Freestyle. Currently, Spire is available to retailers in two models, 2.0 and 5.0. It was designed by the Japanese machinery company Mitsubishi Heavy Industries .
The name James, which means "supplanter," is a current favorite for both baby boys and girls. Anthony is an English form of the Roman name Antonius. It means “priceless one” or “highly ...
The Walt Disney Co. on Monday named 34-year PepsiCo veteran Hugh Johnston as its new chief financial officer. Johnston, who has been PepsiCo's CFO since 2010, will replace Kevin Lansberry ...
Despite the original two-minute commercial reaching an estimated 250 million viewers in over 40 countries, Pepsi pulled the commercial in April 1989 and canceled its sponsorship contract with Madonna.