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The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term "yellow pages" is now also applied to online directories ...
YP LLC. Yellowpages.com is a United States-based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing. It was previously a wholly owned subsidiary ...
YP Holdings, now a wholly owned subsidiary of DexYP, is the American parent company for YP LLC. Its products include printed telephone directories, yp.com and YP app. YP offers local search, display ads and direct marketing. On July 31, 2012, YP was included in PaidContent50's list of "the world's most successful digital media companies" based ...
Dex One Corporation was an American marketing company providing online, mobile and print search marketing via their DexKnows.com website, print yellow pages directories and pay-per-click ad networks in the U.S. In April 2013 Dex One merged with SuperMedia, and the combined company (after further acquisitions) now does business as Thryv Inc.
Yelp's revenues primarily come from selling ads and sponsored listings to small businesses. [11] [16] Advertisers can pay to have their listing appear at the top of search results or feature ads on the pages of their competitors. [16] [22] [117] In 2016, advertising revenue grew at a rate of 30% year over year. [121]
Jay Chiat (October 25, 1931 – April 23, 2002) was an American advertising executive who started his career as a copywriter. Biography [ edit ] Chiat was born to a Jewish family [1] in the Bronx in New York City and grew up in Fort Lee, New Jersey .
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