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  2. Yellow pages - Wikipedia

    en.wikipedia.org/wiki/Yellow_pages

    The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term "yellow pages" is now also applied to online directories ...

  3. Jay Chiat - Wikipedia

    en.wikipedia.org/wiki/Jay_Chiat

    Jay Chiat (October 25, 1931 – April 23, 2002) was an American advertising executive who started his career as a copywriter. Biography. Chiat was born to a Jewish family in the Bronx in New York City and grew up in Fort Lee, New Jersey. He attended Rutgers College, graduating in 1953 and was inducted in its Hall of Distinguished Alumni in 2000 ...

  4. Radancy - Wikipedia

    en.wikipedia.org/wiki/Radancy

    In 1967, Andrew McKelvey founded Telephone Marketing Programs (TMP), a directional marketing company, focused on Yellow Pages advertising. In 1993, McKelvey partnered with recruitment advertising innovator Don Tendler, formerly of Davis & Dorand, to launch and grow a recruitment division for TMP, which acquired The Monster Board and Online Career Center (OCC) in 1995.

  5. YP Holdings - Wikipedia

    en.wikipedia.org/wiki/YP_Holdings

    YP Holdings. YP Holdings, now a wholly owned subsidiary of DexYP, is the American parent company for YP LLC. Its products include printed telephone directories, yp.com and YP app. YP offers local search, display ads and direct marketing. On July 31, 2012, YP was included in PaidContent50's list of "the world's most successful digital media ...

  6. Hibu - Wikipedia

    en.wikipedia.org/wiki/Hibu

    Number of employees. 1,268. Parent. Yell Group Limited. Website. hibu.com. Hibu Inc. (styled hibü ), formerly Yellowbook Inc., is a provider of web development and hosting, digital listings and reputation management, search engine and social media marketing, and digital advertisements. Hibu is headquartered in Cedar Rapids, IA .

  7. Yellowpages.com - Wikipedia

    en.wikipedia.org/wiki/Yellowpages.com

    YP LLC. Yellowpages.com is a United States-based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing. It was previously a wholly owned subsidiary ...

  8. American Association of Advertising Agencies - Wikipedia

    en.wikipedia.org/wiki/American_Association_of...

    The American Association of Advertising Agencies was founded on June 4, 1917, in St. Louis by five regional advertising industry groups and 111 charter members. As its founding came right after the U.S. entry into World War I, one of the association's earliest actions was to urge its members to "sound a patriotic note in ads in support of the war effort". [2]

  9. Yell (company) - Wikipedia

    en.wikipedia.org/wiki/Yell_(company)

    Yell Group Limited, also known as Yell UK, is a digital marketing and online directory business in the United Kingdom. Yell has created over 110,000 websites and managed 90,000 pay per click campaigns for customers in the United Kingdom. [1] [2] Yell published Yellow Pages from 1966, originally as part of the General Post Office (GPO) telephone ...

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