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GoldieBlox. GoldieBlox is an American toy company that markets interactive toys designed for girls. GoldieBlox, which pairs a construction kit with a storybook, [1] launched in 2012 as a prototype on Kickstarter. Its Kickstarter campaign led to more than $1 million in pre-orders placed in the first month.
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In 2009, the program received support from First Lady Michelle Obama, who placed the first collection box at the White House. [8] In December 2011, she took part in a Toys for Tots activity at Joint Base Anacostia-Bolling. [9] [10] As of 2016, the Toys for Tots Program and Foundation have collected and distributed more than 512 million toys. [11]
An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
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