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The word entered the English language in the 14th century. [3] The use of the term promotion to refer to "advertising or publicity" is very modern and was first recorded in 1925. [4] It may be a contraction of a related term, sales promotion, which is one element in the larger set of tools used in marketing communications.
Definition. Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
The word bespoke (/ bəˈspoʊk /) has evolved from a verb meaning 'to speak for something', to its contemporary usage as an adjective. Originally, the adjective bespoke described tailor-made suits and shoes. Later, it described anything commissioned to a particular specification (altered or tailored to the customs, tastes, or usage of an ...
Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
Conceiving that such a compilation might help to supply my own deficiencies, I had, in the year 1805, completed a classed catalogue of words on a small scale, but on the same principle, and nearly in the same form, as the Thesaurus now published. [4] Roget's Thesaurus is composed of six primary classes. [5]
The offering in Christianity is a gift of money to the Church. In general, the offering is differentiated from the tithe as being funds given by members for general purposes over and above what would constitute a tithe. [1][2] In some Christian services, there is a part reserved for the collection of donations that is referred to as the offertory.
Jargon, also referred to as "technical language", is "the technical terminology or characteristic idiom of a special activity or group". [8] Most jargon is technical terminology (technical terms), involving terms of art[9] or industry terms, with particular meaning within a specific industry. The primary driving forces in the creation of ...