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Website. abercrombie .com. Abercrombie & Fitch Co. ( A&F) is an American lifestyle retailer that focuses on contemporary clothing. Its headquarters are in New Albany, Ohio. The company operates three offshoot brands: Abercrombie Kids, Hollister Co., and Gilly Hicks. [ 2]
Abercrombie, originally a sporting goods store for America’s elite, would now cater to teens and young adults. Wexner hired Mike Jeffries in 1992 to lead the company and be the brand’s architect.
David Abercrombie founded A&F in 1892 as an upscale sporting goods store. Forming a partnership with Ezra Fitch, the company continued to expand in the new 20th century. After Abercrombie left the company, Fitch became sole owner and ushered in the "Fitch Years" of continued success.
White Hot: The Rise & Fall of Abercrombie & Fitch details the store's success and controversies, including its racist and exclusionary practices. The documentary focuses on the rise in popularity of the brand after the arrival of CEO Mike Jeffries in 1992, and his practices which led to a 2003 class-action suit which alleged racial discrimination in the stores’ hiring policies. [7]
Abercrombie & Fitch will focus on smaller stores, CEO Fran Horowitz tells Yahoo Finance.
In case you hadn’t heard, Abercrombie & Fitch has reinvented its brand, and I've been obsessed for the past few years. Far from the days of moose logos and exclusionary sizing, the brand now sells
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