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A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information.
A video news release ( VNR) is a video segment made to look like a news report, but is instead created by a PR firm, advertising agency, marketing firm, corporation, government agency, or non-profit organization. They are provided to television newsrooms to shape public opinion, promote commercial products and services, publicize individuals ...
PR Newswire is a distributor of press releases headquartered in Chicago. [ 1] The service was created in 1954 to allow companies to electronically send press releases to news organizations, using teleprinters at first. The founder, Herbert Muschel, operated the service from his house in Manhattan for approximately 15 years.
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News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events. News is sometimes called " hard news " to differentiate it from soft media .
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