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2. Obama logo - Wikipedia

   en.wikipedia.org/wiki/Obama_logo

   Logo used by Obama while a U.S. Senator, prior to his presidential bid. The logo was designed by Chicago-based Sender LLC (a brand development and design company) on assignment from Chicago-based Mode Project (a motion design studio).

3. 17 Company Logo Rebrandings That Were a Total Disaster - AOL

   www.aol.com/17-company-logo-rebrandings-were...

   11. Kraft Foods (2009) Kraft Foods' 2009 rebrand introduced a new logo with a swoosh design that featured a slimmer font and a colorful "flavor burst" above the name. Though the thinner styling ...

4. BYD Auto - Wikipedia

   en.wikipedia.org/wiki/BYD_Auto

   BYD Auto Co., Ltd. ( Chinese: 比亚迪汽车; pinyin: Bǐyàdí Qìchē) is the main automotive subsidiary and brand of BYD Company, a publicly listed Chinese multinational manufacturing company. It manufactures passenger battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs), collectively known as new energy vehicles ...

5. Bechtel - Wikipedia

   en.wikipedia.org/wiki/Bechtel

   During World War II, the United States Maritime Commission invited the company to bid for a contract to build half of their order of 60 cargo ships. The company had no prior experience in shipbuilding, but bid for the entire 60 ships. [14] [16] Between 1941 and 1945, Bechtel's wartime shipyards, including Marinship and Calship, built 560 vessels.

6. Design–bid–build - Wikipedia

   en.wikipedia.org/wiki/Design–bid–build

   Design–bid–build (or design/bid/build, and abbreviated D–B–B or D/B/B accordingly), also known as Design–tender (or "design/tender"), traditional method, or hardbid, is a project delivery method in which the agency or owner contracts with separate entities for the design and construction of a project. Design–bid–build is the ...

7. Rebranding - Wikipedia

   en.wikipedia.org/wiki/Rebranding

   Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [ 1] Often, this involves radical changes to a brand's logo ...