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How much do Facebook ads cost? You can run ads on Facebook, Instagram and Audience Network on any budget. Some people spend more on coffee each day than they do on their ad campaigns.
There are two ways to classify the cost of advertising on Facebook: Overall cost: The total you spend on a Facebook ad campaign and/or over a specific time period. Individual ad cost: The cost of each result (e.g. impression, click, lead, etc). There are three ways to buy Facebook ads: Auction.
On average, Facebook ads cost $1.00 – $500.00 per month (63% of respondents). However, some companies spend upwards of $3000 per month on their Facebook ad campaign. How much you spend monthly can depend on your advertising budget and how much you pay per click, like, download, or 1000 impressions.
In other words, cost per click (CPC) and cost per mile (CPM), or the cost per 1,000 impressions. For campaigns billed by CPM, the minimum budget for a Facebook ad is $1 per day. The minimum recommended budget for CPC is $5 per day.
Average Facebook ad cost: CPC. The average CPC for Facebook ads in September 2024 was 60¢. That makes it cheaper, on average, to run an ad on Facebook than on Instagram. Seasonality and competition play major roles in the cost of winning a Facebook ad auction.
If you want to spend $5 a week, you can. If you want to spend $50,000 a week, you can do that too. Note: Some types of advanced ads require a minimum amount of spend to work. You'll be notified of this while creating them. The basics of cost. There are two ways to define cost: Overall amount spent. Cost of each result you get.
If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. However, there are a number of factors that will affect how far your budget will stretch and the success you’ll see for your money.