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MarketWatch reported that May was the single worst month in AB InBev's history, correlating to the single largest selloff of AB InBev stock due to a 17% overall drop in sales, with Bud Light dropping in sales by 28%, Budweiser by 16%, Busch by 12%, and Michelob Ultra by 10%. MarketWatch also noted that AB InBev's rival, Molson Coors, had seen ...
Bud Light beer boycott may now have a price tag, as AB InBev notches a $1.4bn drop in U.S. sales following transgender influencer row Prarthana Prakash March 1, 2024 at 7:41 AM
The largest decline came from North America, where volume dropped 9.9%, largely due to sales of Bud Light. Sales to retailers and wholesalers were down 13.7% and 10.7%, respectively, in the US.
For the past four weeks ending on July 6, Bud Light captured 6.5% of beer dollar sales at retail stores compared to 7.3% for Michelob Ultra, NIQ data shows. Meanwhile, Modelo maintains its top ...
Bud Light sales are still lacking flavor. Anheuser-Busch InBev's Bud Light volumes crashed 28.1% year over year for the week ending Aug. 13, according to new data from Circana and Evercore ISI on ...
The company, though, saw some slight improvement. In the week ending May 27, Anheuser-Busch InBev said Bud Light sales dropped 23.9% from a year ago — a smaller decline than the week prior, down ...
Bud Light sales tanked 26.5% for the week ending Aug. 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.
In the month following the advertisement, Bud Light sales dropped between 11 and 26 percent. [29] [30] [31] During a May 4, 2023, conference call with investors, Anheuser-Busch InBev's CEO Michel Doukeris said the drop in Bud Light sales "would represent around 1% of our overall global volumes for that period".