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Mental accounting (or psychological accounting) is a model of consumer behaviour developed by Richard Thaler that attempts to describe the process whereby people code, categorize and evaluate economic outcomes. [ 2] Mental accounting incorporates the economic concepts of prospect theory and transactional utility theory to evaluate how people ...
Psychoanalytic and psychoanalytical are used in English. The latter is the older term, and at first, simply meant 'relating to the analysis of the human psyche.' But with the emergence of psychoanalysis as a distinct clinical practice, both terms came to describe that. Although both are still used, today, the normal adjective is psychoanalytic. [3]
Forgetting curve. A representation of the forgetting curve showing retained information halving after each day. The forgetting curve hypothesizes the decline of memory retention in time. This curve shows how information is lost over time when there is no attempt to retain it. [ 1] A related concept is the strength of memory that refers to the ...
The Holmes and Rahe stress scale ( / reɪ /) [ 1], also known as the Social Readjustment Rating Scale, is a list of 43 stressful life events that can contribute to illness. The test works via a point accumulation score which then gives an assessment of risk. The American Institute of Stress, for instance, regards a score of 300 or more as an ...
Transactional analysis is a psychoanalytic theory and method of therapy wherein social interactions (or "transactions") are analyzed to determine the ego state of the communicator (whether parent-like, childlike, or adult-like) as a basis for understanding behavior. [ 1] In transactional analysis, the communicator is taught to alter the ego ...
Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1]
Greater gaps in education quality and investment in students among elite and standard universities account for the lower upward social mobility of the middle class and/or low class. Conversely, the upper class is known to be self-reproducing since they have the necessary resources and money to afford, and get into, an elite university.
Eco-anxiety (short for ecological anxiety and also known as eco-distress or climate-anxiety) is a challenging emotional response to climate change and other environmental issues. [ 1] Extensive studies have been done on ecological anxiety since 2007, and various definitions remain in use. [ 2] The condition is not a medical diagnosis and is ...