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  2. Psychoanalytic theory - Wikipedia

    en.wikipedia.org/wiki/Psychoanalytic_theory

    Psychoanalytic and psychoanalytical are used in English. The latter is the older term, and at first, simply meant 'relating to the analysis of the human psyche.' But with the emergence of psychoanalysis as a distinct clinical practice, both terms came to describe that. Although both are still used, today, the normal adjective is psychoanalytic. [3]

  3. Mere-exposure effect - Wikipedia

    en.wikipedia.org/wiki/Mere-exposure_effect

    Mere-exposure effect. The mere-exposure effect is a psychological phenomenon by which people tend to develop liking or disliking for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words ...

  4. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    Mental accounting (or psychological accounting) is a model of consumer behaviour developed by Richard Thaler that attempts to describe the process whereby people code, categorize and evaluate economic outcomes. [ 2] Mental accounting incorporates the economic concepts of prospect theory and transactional utility theory to evaluate how people ...

  5. Culture and positive psychology - Wikipedia

    en.wikipedia.org/.../Culture_and_positive_psychology

    Culture differences have an impact on the interventions of positive psychology. Culture influences how people seek psychological help, their definitions of social structure, and coping strategies. Cross cultural positive psychology is the application of the main themes of positive psychology from cross-cultural or multicultural perspectives.

  6. Myers–Briggs Type Indicator - Wikipedia

    en.wikipedia.org/wiki/Myers–Briggs_Type_Indicator

    The Myers–Briggs Type Indicator ( MBTI) is a pseudoscientific [ 5] self-report questionnaire that claims to indicate differing "psychological types" (often commonly called "personality types"). The test assigns a binary value to each of four categories: introversion or extraversion, sensing or intuition, thinking or feeling, and judging or ...

  7. Transactional analysis - Wikipedia

    en.wikipedia.org/wiki/Transactional_analysis

    Transactional analysis is a psychoanalytic theory and method of therapy wherein social interactions (or "transactions") are analyzed to determine the ego state of the communicator (whether parent-like, childlike, or adult-like) as a basis for understanding behavior. [ 1] In transactional analysis, the communicator is taught to alter the ego ...

  8. Debits and credits - Wikipedia

    en.wikipedia.org/wiki/Debits_and_credits

    Debits and credits in double-entry bookkeeping are entries made in account ledgers to record changes in value resulting from business transactions. A debit entry in an account represents a transfer of value to that account, and a credit entry represents a transfer from the account. [ 1][ 2] Each transaction transfers value from credited ...

  9. Psychological pricing - Wikipedia

    en.wikipedia.org/wiki/Psychological_pricing

    Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1]