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  2. Business Process Model and Notation - Wikipedia

    en.wikipedia.org/wiki/Business_Process_Model_and...

    Business Process Model and Notation (BPMN) is a standard for business process modeling that provides a graphical notation for specifying business processes in a Business Process Diagram (BPD), [ 3] based on a flowcharting technique very similar to activity diagrams from Unified Modeling Language (UML). [ 4] The objective of BPMN is to support ...

  3. Comparison of Business Process Model and Notation modeling tools

    en.wikipedia.org/wiki/Comparison_of_Business...

    Camunda Platform. Camunda GmbH. Cross-platform. 2.0. 2.0 import and export, support for DMN 1.3, collaborative BPMN & DMN editing, REST & Java APIs, OpenAPI documentation, orchestration of RPA bots, reporting on processes executed by Camunda or by an external tool. Camunda Platform BPMN model snippet. 2013-08-31.

  4. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  5. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from past events. It consists of information technology, marketing data, systems tools, and modeling capabilities that ...

  6. List of Unified Modeling Language tools - Wikipedia

    en.wikipedia.org/wiki/List_of_Unified_Modeling...

    Data-modeling, business-process modeling - round trip engineering Prosa UML Modeller: Yes Yes Open modelbase Yes C++ Java, C#, SQL DDL and SQL queries C++ Java and C# class headers are synchronized between diagrams and code in real-time Programmer's workbenches, documentation tools, version control systems

  7. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [ 1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [ 2][ 3] The goal is to enhance the overall customer experience by not only ...

  8. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    Marketing. The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of ...

  9. Critical path method - Wikipedia

    en.wikipedia.org/wiki/Critical_path_method

    The critical path method ( CPM ), or critical path analysis ( CPA ), is an algorithm for scheduling a set of project activities. [ 1] A critical path is determined by identifying the longest stretch of dependent activities and measuring the time [ 2] required to complete them from start to finish. It is commonly used in conjunction with the ...