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2. Premium (marketing) - Wikipedia

   en.wikipedia.org/wiki/Premium_(marketing)

   v. t. e. In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. [1] [2] The consumer generally has to pay at least the shipping and handling costs to receive the premium.

3. Coupon - Wikipedia

   en.wikipedia.org/wiki/Coupon

   Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...

4. Coupon-eligible converter box - Wikipedia

   en.wikipedia.org/wiki/Coupon-eligible_converter_box

   A coupon-eligible converter box (CECB) was a digital television adapter that met eligibility specifications for subsidy "coupons" from the United States government.The subsidy program was enacted to provide terrestrial television viewers with an affordable way to continue receiving free digital terrestrial television services after the nation's television service transitioned to digital ...

5. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

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