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Eyebuydirect, Inc. is an online retailer of prescription glasses, based in Austin, Texas. [1][2][3][4] The company also sells prescription and non-prescription sunglasses, sport sunglasses, and computer glasses designed to reduce glare. [5] Eyebuydirect was founded in 2005 by Roy Hessel, who was succeeded by Sunny Jiang, chief executive officer ...
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...
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Retail prices for the boxes range from $40 to $70 (plus tax and/or shipping); after applying the coupons, the price to the consumer would be between $5 and $40 per box. Because it was actually used as a payment , despite the name " coupon ", consumers paid state and local sales tax on the coupon amount, which in effect reduced its value by ...
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