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G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, with offices in Poland and Hong Kong. The site operates in the resale of gaming products by the use of redemption keys. Other items sold on the site are software, prepaid activation codes, electronics, and merchandise.
A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [2] [3] The goal is to enhance the overall customer experience by not only offering ...
Brand development index. The brand development index or BDI quantifies how well a brand performs in a market, compared with its average performance among all markets. [1] That is, it measures the relative sales strength of a brand within a specific market (e.g., the Pepsi brand among 10–50-year-olds). [2]
Marketing. A target market, also known as serviceable obtainable market ( SOM ), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who ...
In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives.
Promotional content. Promotional media. Research. v. t. e. A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service. [1] [2] It is typically written as a part of product marketing or product management. The document should explain:
Customer value models are tools used primarily in B2B markets where the choice of a given product, service, or offering is based primarily upon the amount of customer value created. Customer value is defined as value = benefits minus price. Thus, customer benefits are quantified in a CVM; product features and capabilities are translated into ...
Usage. The template {{}} (a.k.a. {{glossary start}} or {{glossary begin}}) is used with {{glossary end}} to explicitly bracket a glossary or glossary-like description list (also called a definition list or association list), especially in a template-structured glossary, although such lists can be used more generally.