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  2. G2A - Wikipedia

    en.wikipedia.org/wiki/G2A

    G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, with offices in Poland and Hong Kong. The site operates in the resale of gaming products by the use of redemption keys. Other items sold on the site are software, prepaid activation codes, electronics, and merchandise.

  3. Predatory advertising - Wikipedia

    en.wikipedia.org/wiki/Predatory_advertising

    Predatory advertising, or predatory marketing, can be largely understood as the practice of manipulating vulnerable persons or populations into unfavorable market transactions through the undisclosed exploitation of these vulnerabilities. The vulnerabilities of persons/populations can be hard to determine, especially as they are contextually ...

  4. List of marketing terms - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_terms

    Customer relationship management. Decision making unit. Disintermediation. Double jeopardy (marketing) Double loop marketing. Emotional branding. Engagement (marketing) Facelift (product) Fallacy of quoting out of context.

  5. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  6. Voice of the customer - Wikipedia

    en.wikipedia.org/wiki/Voice_of_the_customer

    In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives.

  7. Market requirements document - Wikipedia

    en.wikipedia.org/wiki/Market_requirements_document

    Promotional content. Promotional media. Research. v. t. e. A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service. [1] [2] It is typically written as a part of product marketing or product management. The document should explain:

  8. Artificial intelligence - Wikipedia

    en.wikipedia.org/wiki/Artificial_intelligence

    Artificial intelligence (AI), in its broadest sense, is intelligence exhibited by machines, particularly computer systems.It is a field of research in computer science that develops and studies methods and software that enable machines to perceive their environment and use learning and intelligence to take actions that maximize their chances of achieving defined goals.

  9. File:Logic Model G2a WMUK 2016-17.pdf - Wikipedia

    en.wikipedia.org/wiki/File:Logic_Model_G2a_WMUK...

    You are free: to share – to copy, distribute and transmit the work; to remix – to adapt the work; Under the following conditions: attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made.