Search results
Results From The WOW.Com Content Network
G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, with offices in Poland and Hong Kong. The site operates in the resale of gaming products by the use of redemption keys. Other items sold on the site are software, prepaid activation codes, electronics, and merchandise.
Promotional content. Promotional media. Research. v. t. e. A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service. [1] [2] It is typically written as a part of product marketing or product management. The document should explain:
A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [2] [3] The goal is to enhance the overall customer experience by not only offering ...
Marketing. A target market, also known as serviceable obtainable market ( SOM ), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who ...
Brand development index. The brand development index or BDI quantifies how well a brand performs in a market, compared with its average performance among all markets. [1] That is, it measures the relative sales strength of a brand within a specific market (e.g., the Pepsi brand among 10–50-year-olds). [2]
In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives.
Customer value models are tools used primarily in B2B markets where the choice of a given product, service, or offering is based primarily upon the amount of customer value created. Customer value is defined as value = benefits minus price. Thus, customer benefits are quantified in a CVM; product features and capabilities are translated into ...
Customer involvement management, CIM, is a marketing management method that takes customer orientation further than customer relationship management. [1] CIM identifies and develops ways to involve customers in the business and product development process, such as design, marketing, sales, customer service, etc. The degree of involvement can be ...