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  2. Sales letter - Wikipedia

    en.wikipedia.org/wiki/Sales_letter

    Sales letter are a special form of advertising, aiming to sell company’s goods and services. Sales letter must be arouse interest, sound convincing, create a desire and encourage the reader to take action. Write in a positive, convincing style but don't be aggressive. Present advantages and benefits to the reader.

  3. Business letter - Wikipedia

    en.wikipedia.org/wiki/Business_letter

    Business letter. A business letter is a letter from one company to another, or such organizations and their customers, clients, or other external parties. The overall style of letter depends on the relationship between the parties concerned. Business letters can have many types of content, for example to request direct information or action ...

  4. Service-level agreement - Wikipedia

    en.wikipedia.org/wiki/Service-level_agreement

    A service-level agreement is an agreement between two or more parties, where one is the customer and the others are service providers. This can be a legally binding formal or an informal "contract" (for example, internal department relationships). The agreement may involve separate organizations or different teams within one organization.

  5. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  6. Johnson Box - Wikipedia

    en.wikipedia.org/wiki/Johnson_Box

    Johnson Box. A Johnson Box is commonly found at the top of direct mail letters, containing the key message of the letter. Its purpose is to draw the reader's attention to this key message first, and hopefully grab their attention, enticing them to read the rest of the letter. [ 1]

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