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A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...
5S (methodology) 5S ( Five S) is a workplace organization method that uses a list of five Japanese words: seiri (整理), seiton (整頓), seisō (清掃), seiketsu (清潔), and shitsuke (躾). These have been translated as 'sort', 'set in order', 'shine', 'standardize', and 'sustain'. [ 1] The list describes how to organize a work space for ...
Event marketing strategy is a tailor-made plan to promote a brand/product with events as an advertising tool. This includes an in-depth analysis of plans for the brand's presence at events. In order to measure the success of event marketing, the brand impact has to be verified. Based on an analysis made by the Advertising Research Foundation ...
The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
PechaKucha ( Japanese: ぺちゃくちゃ, IPA: [petɕa kɯ̥tɕa], [ 1] chit-chat) is a storytelling format in which a presenter shows 20 slides for 20 seconds of commentary each. At a PechaKucha Night, individuals gather at a venue to share personal presentations about their work. The PechaKucha format can be used, for example, in business ...
Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [ 3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.
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