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  2. HubSpot - Wikipedia

    en.wikipedia.org/wiki/HubSpot

    HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for customer relationship management, social media marketing, content management, lead generation, web ...

  3. Sprinklr - Wikipedia

    en.wikipedia.org/wiki/Sprinklr

    Sprinklr is an American software company based in New York City that develops a SaaS customer experience management [broken anchor] (CXM) platform. [3] The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.

  4. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]

  5. FTC bans fake online reviews, inflated social media influence ...

    www.aol.com/news/ftc-bans-fake-online-reviews...

    “Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors,” FTC Chair Lina Khan said in a statement.

  6. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...

  7. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Businesses using the software do not purchase it but typically pay a recurring subscription fee to the software vendor. [22] For small businesses, a CRM system may consist of a contact management system that integrates emails, documents, jobs, faxes, and scheduling for individual accounts.

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