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Etsy, Inc. is an American e-commerce company with an emphasis on the selling of handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home decor, religious items, furniture, toys, art, as well as craft supplies and tools.
The Price Sensitivity Meter (PSM) is a market technique for determining consumer price preferences. It was introduced in 1976 by Dutch economist Peter van Westendorp . The technique has been used by a wide variety of researchers in the market research industry.
Priceline.com, an online travel agency offered a name your own price option. However, by 2005, Priceline began to de-emphasize this system, [10] and added published price options on its websites. [9] A 2014 academic study showed that posted prices can guarantee higher profitability to service providers than the name-your-own-price mechanism. [11]
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CEO of Etsy Joshua Gordon Silverman (born January 14, 1969) [ 1 ] is an American entrepreneur and technology executive who is chief executive officer of Etsy . He is known for co-founding the invitation website Evite and being CEO of Skype (2008–10) and shopping.com (2006–08).
Pricing is not always seen as a strategic process. Greg Cudahy of Accenture observed in 2007 that for some businesses, "pricing is the last bastion of gut feel". [1] Where pricing is strategic, marketers develop an overall pricing strategy which is consistent with the organization's mission and values.
Value-based price, also called value-optimized pricing or charging what the market will bear, is a market-driven pricing strategy which sets the price of a good or service according to its perceived or estimated value. [1]
In fact, over 1,000 reviewers at Walmart have given this small but mighty tool a 4.8-star rating. "I bought this for my father, he is mid-70s and having back issues," said one reviewer. "He hated ...