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  2. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are :

  3. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing Mix Modeling ( MMM) is used to estimate the impact of various marketing tactics ( marketing mix) on sales, which can then be used to forecast the impact of future sets of tactics. MMMs use statistical models, such as multivariate regressions, and use sales and marketing time series data. They are often used to optimize advertising mix ...

  4. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...

  5. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  6. Marketing experimentation - Wikipedia

    en.wikipedia.org/wiki/Marketing_experimentation

    In a marketing experiment, you may adjust a value within the 4 P's of marketing, or marketing mix. These consist of product, price, place, and promotion. For example, you may run an experiment in which you compare two prices for the same product, to see whether one price-point results in higher overall revenues compared to the other.

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy and marketing mix are related elements of a comprehensive marketing plan. While marketing strategy is aligned with setting the direction of a company or product/service line, the marketing mix is majorly tactical in nature and is employed to carry out the overall marketing strategy. The 4P's of the marketing mix (Price ...

  8. Marketing research mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_mix

    Marketing. The term Marketing research mix (or the "MR Mix") was created in 2004 and published in 2007 (Bradley - see references). It was designed as a framework to assist researchers to design or evaluate marketing research studies. The name was deliberately chosen to be similar to the Marketing Mix - it also has four Ps.

  9. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    In marketing. In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. The parts of a marketing plan are:

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