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Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
1985 – America's real choice. 1985 – We've Got a Taste for You. 1986 – Red, White & You (for Coca-Cola Classic) 1986 – Catch the Wave (for New Coke) 1987 – When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling. 1988 – Can't Beat the Feeling. 1989 – Official Soft Drink of Summer.
Apple's "Think different" logo. "Think different" is an advertising sloganused from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angelesoffice of advertising agencyTBWA\Chiat\Day.[1] The slogan has been widely taken as a response to the IBMslogan "Think".
General Electric's slogans have changed many times throughout the company's history. "Live Better Electrically" was the company's lead advertising campaign from the 1930s to '50s. In the period from 1950 to the "We Bring good Things to Life" campaign of 1979, GE experimented with multiple campaigns surrounding the word progress.
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
Deere & Company, doing business as John Deere (/ ˈ dʒ ɒ n ˈ d ɪər /), is an American corporation that manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment and lawn care equipment. It also provides financial services and other related ...
The "THINK" slogan was first used by Thomas J. Watson in December 1911, while managing the sales and advertising departments at the National Cash Register Company. [1] At an uninspiring sales meeting, Watson interrupted, saying "The trouble with every one of us is that we don't think enough. We don't get paid for working with our feet — we ...
KFC Corporation, [ 4] doing business as KFC (also commonly referred to by its historical name Kentucky Fried Chicken ), is an American fast food restaurant chain that specializes in fried chicken. Headquartered in Louisville, Kentucky, it is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with over 30,000 ...