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  2. Letter of intent - Wikipedia

    en.wikipedia.org/wiki/Letter_of_intent

    A letter of intent ( LOI or LoI, or Letter of Intent) is a document outlining the understanding between two or more parties which they intend to formalize in a legally binding agreement. The concept is similar to a heads of agreement, term sheet or memorandum of understanding. Merger and acquisition agreements, [1] joint venture agreements ...

  3. Philosophy - Wikipedia

    en.wikipedia.org/wiki/Philosophy

    An example of this usage is the 1687 book Philosophiæ Naturalis Principia Mathematica by Isaac Newton. This book referred to natural philosophy in its title, but it is today considered a book of physics. The meaning of philosophy changed toward the end of the modern period when it acquired the more narrow meaning common today. In this new ...

  4. Conformity - Wikipedia

    en.wikipedia.org/wiki/Conformity

    Conformity is the act of matching attitudes, beliefs, and behaviors to group norms, politics or being like-minded. [1] Norms are implicit, specific rules, guidance shared by a group of individuals, that guide their interactions with others. People often choose to conform to society rather than to pursue personal desires – because it is often ...

  5. Punch list - Wikipedia

    en.wikipedia.org/wiki/Punch_list

    Punch list. A punch list is a document prepared during key milestones or near the end of a construction project listing works that do not conform to contract drawings and specifications that the general contractor must correct prior to final payment. [1] The work may include incomplete or incorrect installations or incidental damage to existing ...

  6. The Rebel Sell - Wikipedia

    en.wikipedia.org/wiki/The_Rebel_Sell

    978-1-84112-654-8. The Rebel Sell: Why the Culture Can't be Jammed (released in the United States as Nation of Rebels: Why Counterculture Became Consumer Culture) is a non-fiction book written by Canadian authors Joseph Heath and Andrew Potter in 2004. The thesis of the book is that counter-cultural movements have failed to effect any ...

  7. Confirmation bias - Wikipedia

    en.wikipedia.org/wiki/Confirmation_bias

    Confirmation bias (also confirmatory bias, myside bias, [a] or congeniality bias [2]) is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one's prior beliefs or values. [3] People display this bias when they select information that supports their views, ignoring contrary information, or ...

  8. List of marketing terms - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_terms

    Customer relationship management. Decision making unit. Disintermediation. Double jeopardy (marketing) Double loop marketing. Emotional branding. Engagement (marketing) Facelift (product) Fallacy of quoting out of context.

  9. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1] Often, this involves radical changes to a brand's logo ...