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  2. File:Logic Model G2a WMUK 2016-17.pdf - Wikipedia

    en.wikipedia.org/wiki/File:Logic_Model_G2a_WMUK...

    You are free: to share – to copy, distribute and transmit the work; to remix – to adapt the work; Under the following conditions: attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses ...

  3. G2A - Wikipedia

    en.wikipedia.org/wiki/G2A

    G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, with offices in Poland and Hong Kong. The site operates in the resale of gaming products by the use of redemption keys. Other items sold on the site are software, prepaid activation codes, electronics, and merchandise.

  4. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [2] [3] The goal is to enhance the overall customer experience by not only offering ...

  5. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    v. t. e. In marketing, segmenting, targeting and positioning ( STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]

  6. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

  7. General Data Protection Regulation - Wikipedia

    en.wikipedia.org/wiki/General_Data_Protection...

    Article 21 of the GDPR allows an individual to object to processing personal information for marketing or non-service related purposes. This means the data controller must allow an individual the right to stop or prevent controller from processing their personal data. There are some instances where this objection does not apply. For example, if:

  8. Logistic regression - Wikipedia

    en.wikipedia.org/wiki/Logistic_regression

    In statistics, the logistic model (or logit model) is a statistical model that models the log-odds of an event as a linear combination of one or more independent variables. In regression analysis, logistic regression (or logit regression) is estimating the parameters of a logistic model (the coefficients in the linear or non linear combinations).

  9. GE multifactorial analysis - Wikipedia

    en.wikipedia.org/wiki/GE_multifactorial_analysis

    GE multifactorial analysis. GE multifactorial analysis is a technique used in brand marketing and product management to help a company decide what products to add to its portfolio and which opportunities in the market they should continue to invest in. It is conceptually similar to BCG analysis, but somewhat more complicated.