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Advanced Placement ( AP) [ 4] is a program in the United States and Canada created by the College Board. AP offers undergraduate university-level curricula and examinations to high school students. Colleges and universities in the US and elsewhere may grant placement and course credit to students who obtain qualifying scores on the examinations.
Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:
Description. Free response questions require test takers to respond to a question or open-ended prompt with a prose response. In addition to being graded for factual correctness, free response questions may also be graded for persuasiveness, style, and demonstrated mastery of the subject material. Free response questions are a common part of ...
Advanced Placement ( AP) World History: Modern (also known as AP World History, AP World, APWH, or WHAP) is a college-level course and examination offered to high school students in the United States through the College Board 's Advanced Placement program. AP World History: Modern was designed to help students develop a greater understanding of ...
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...
There are two different types of questions that survey researchers use when writing a questionnaire: free-response questions and closed questions. Free-response questions are open-ended, whereas closed questions are usually multiple-choice. Free-response questions are beneficial because they allow the responder greater flexibility, but they are ...
Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...
Value proposition. In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers (i.e., a market segment) who will buy their products and/or services. [ 1][ 2] It is part of a company's overall marketing strategy which differentiates its brand and ...