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  2. Business model - Wikipedia

    en.wikipedia.org/wiki/Business_model

    A business model design template can facilitate the process of designing and describing a company's business model. In a paper published in 2017, [ 47 ] Johnson demonstrated how matrix methods may usefully be deployed to characterise the architecture of resources, costs, and revenues that a business uses to create and deliver value to customers ...

  3. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature. [1] [2]

  4. Misogyny - Wikipedia

    en.wikipedia.org/wiki/Misogyny

    Learn about the history, causes, and effects of misogyny, the hatred of women, in different cultures and contexts, from this Wikipedia article.

  5. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale.A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

  6. Wikipedia - Wikipedia

    en.wikipedia.org/wiki/Wikipedia

    Wikipedia is an online encyclopedia that allows volunteers to create and edit articles, hosted by the Wikimedia Foundation.

  7. Affiliate marketing - Wikipedia

    en.wikipedia.org/wiki/Affiliate_marketing

    Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant.This arrangement allows businesses to outsource part of the sales process. [1]

  8. Apophenia - Wikipedia

    en.wikipedia.org/wiki/Apophenia

    Apophenia (/ æ p oʊ ˈ f iː n i ə /) is the tendency to perceive meaningful connections between unrelated things. [1] The term (German: Apophänie from the Greek verb ἀποφαίνειν (apophaínein)) was coined by psychiatrist Klaus Conrad in his 1958 publication on the beginning stages of schizophrenia. [2]

  9. Multi-level marketing - Wikipedia

    en.wikipedia.org/wiki/Multi-level_marketing

    Multi-level marketing (MLM) is a controversial business model that involves selling products or services through a network of distributors who earn commissions based on their own and their recruits' sales. MLM is also known as network marketing, direct selling, referral marketing, or pyramid selling. This article explains the history, legality, criticism, and types of MLM, as well as some ...