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The 1950s: Denim as fashion. Between Strauss' workings and the 1920s, denim was regarded as a purely utilitarian fabric, a symbol of hard work and dirty graft, and not an article of fashion. By ...
In the mid-1970s women wore sweaters, [30] T-shirts, cardigans, kimono, graphic T-shirts and sweaters, [16] jeans, khakis, gauchos, [15] workmen's clothes, and vintage clothing. [13] A denim emphasis continued from the early seventies, particularly strong in 1973 to '75, with denim and denim-look fabrics of various intensities of indigo paired ...
1970s bell-bottoms. In the 1960s bell-bottoms became fashionable for both men and women in London and expanded into Europe and North America. [6] Often made of denim, they flared out from the bottom of the calf, and had slightly curved hems and a circumference of 18 inches (46 cm) at the bottom of each leg opening.
Noko Jeans. Nudie Jeans. Outland Denim. Pepe Jeans. Prps. Billy Reid (fashion designer) Rock & Republic. Sergio Valente. Silver Jeans Co.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Toughskins are a line of clothing sold by Sears, Roebuck and Co. which were primarily marketed for their durability. When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out. A Sears brand-awareness survey determined that by 1973, the Toughskins had ...
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