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  2. Onion model - Wikipedia

    en.wikipedia.org/wiki/Onion_model

    A template for an onion diagram. An onion diagram is a kind of chart that shows the dependencies among parts of an organization or process. The chart displays items in concentric circles, where the items in each ring depend on the items in the smaller rings. [1] The onion diagram is able to show layers of a complete system in a few circles.

  3. Sociological Images - Wikipedia

    en.wikipedia.org/wiki/Sociological_Images

    Launched. 2007. Sociological Images is a blog that offers image-based sociological commentary and is one of the most widely read social science blogs. [1] Updated daily, it covers a wide range of social phenomena. The aim of the blog is to encourage readers to develop a "sociological imagination" and to learn to see how social institutions ...

  4. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...

  5. G2A - Wikipedia

    en.wikipedia.org/wiki/G2A

    G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, [1] [2] with offices in Poland and Hong Kong. [ 3 ] [ 4 ] The site operates in the resale of gaming offers and others digital items by the use of redemption keys .

  6. Social stratification - Wikipedia

    en.wikipedia.org/wiki/Social_stratification

    Social stratification refers to a society's categorization of its people into groups based on socioeconomic factors like wealth, income, race, education, ethnicity, gender, occupation, social status, or derived power (social and political). It is a hierarchy within groups that ascribe them to different levels of privileges. [ 1]

  7. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  8. Societal marketing - Wikipedia

    en.wikipedia.org/wiki/Societal_marketing

    A clear example that differentiates societal from social marketing is a marketing campaign on non-smoking. A smoking cessation advertisement is an example of social marketing, but if the marketing strategies and techniques used in that campaign focus on increasing the well-being of society, that same campaign can be an example of societal ...

  9. Social studies of marketing - Wikipedia

    en.wikipedia.org/wiki/Social_studies_of_marketing

    Social studies of marketing. The social study of marketing is an interdisciplinary area of social science. It combines perspectives from anthropology, economic sociology, science and technology studies, and cultural studies to study consumption. Work in the area emphasizes the social and cultural dimensions of marketing practices but focuses ...

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