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  2. Business Process Model and Notation - Wikipedia

    en.wikipedia.org/wiki/Business_Process_Model_and...

    Business Process Model and Notation (BPMN) is a standard for business process modeling that provides a graphical notation for specifying business processes in a Business Process Diagram (BPD), [ 3] based on a flowcharting technique very similar to activity diagrams from Unified Modeling Language (UML). [ 4] The objective of BPMN is to support ...

  3. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    Marketing. The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of ...

  4. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  5. Influence diagram - Wikipedia

    en.wikipedia.org/wiki/Influence_diagram

    Influence diagram. An influence diagram ( ID) (also called a relevance diagram, decision diagram or a decision network) is a compact graphical and mathematical representation of a decision situation. It is a generalization of a Bayesian network, in which not only probabilistic inference problems but also decision making problems (following the ...

  6. Flowchart - Wikipedia

    en.wikipedia.org/wiki/Flowchart

    A simple flowchart representing a process for dealing with a non-functioning lamp. A flowchart is a type of diagram that represents a workflow or process. A flowchart can also be defined as a diagrammatic representation of an algorithm, a step-by-step approach to solving a task. The flowchart shows the steps as boxes of various kinds, and their ...

  7. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [ 1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [ 2][ 3] The goal is to enhance the overall customer experience by not only ...

  8. Metadata modeling - Wikipedia

    en.wikipedia.org/wiki/Metadata_modeling

    Metadata modeling. Metadata modeling is a type of metamodeling used in software engineering and systems engineering for the analysis and construction of models applicable to and useful for some predefined class of problems. Meta-modeling is the analysis, construction and development of the frames, rules, constraints, models and theories ...

  9. Conceptual model - Wikipedia

    en.wikipedia.org/wiki/Conceptual_model

    A system model is the conceptual model that describes and represents the structure, behavior, and more views of a system. A system model can represent multiple views of a system by using two different approaches. The first one is the non-architectural approach and the second one is the architectural approach.