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News America Marketing, often referred to as just News America, was a marketing business previously owned by News Corp.It publishes SmartSource Magazine, a weekly consumer-branded newspaper insert offering advertising and coupon promotions, delivered in over 1,600 newspapers in the U.S. and is one of three companies in the United States (the other two are Valassis Communications and Insignia ...
Free-standing insert (FSI): A coupon booklet is inserted into the local newspaper for delivery. Checkout dispensers: On checkout, the customer is given a coupon based on products purchased. Mobile couponing: Coupons are available on a mobile phone. Consumers show the offer on a mobile phone to a salesperson for redemption.
Valpak prints, packages and ships coupon envelopes from the Valpak Manufacturing Center, a $200-million, 500,000-square-foot print production facility in St. Petersburg. Print inserts in the envelope advertise local businesses and national brands with coupons for dining, health and beauty, entertainment, automotive, home services and more.
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According to the company, RedPlum's newspaper inserts and direct mailings reach more than 100 million consumers a week, without consent. [14] Redplum.com is a savings and lifestyle site launched in January 2008.
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