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  2. Apple Inc. advertising - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._advertising

    Apple Inc. advertising. Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell ' s 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think ...

  3. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    The desktop personal-computer market provides one example with many manufacturers and the potential for new manufacturers at any time. Apple used the slogan "Beauty outside, Beast inside" [12] for its Mac Pro campaign to differentiate its product as "beautiful" compared with any other desktop computer. Buyers of this product were willing to pay ...

  4. Razor and blades model - Wikipedia

    en.wikipedia.org/wiki/Razor_and_blades_model

    The razor and blades business model[ 1] is a business model in which one item is sold at a low price (or given away for free) in order to increase sales of a complementary good, such as consumable supplies. It is different from loss leader marketing and free sample marketing, which do not depend on complementary products or services.

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  6. Personal computer - Wikipedia

    en.wikipedia.org/wiki/Personal_computer

    Personal computer. An artist's depiction of a 2000s-era desktop-style personal computer, which includes a metal case with the computing components, a display and a keyboard ( mouse not shown) A personal computer, often referred to as a PC, is a computer designed for individual use. [ 1] It is typically used for tasks such as word processing ...

  7. History of personal computers - Wikipedia

    en.wikipedia.org/wiki/History_of_personal_computers

    The history of the personal computer as a mass-market consumer electronic device began with the microcomputer revolution of the 1970s. A personal computer is one intended for interactive individual use, as opposed to a mainframe computer where the end user's requests are filtered through operating staff, or a time-sharing system in which one large processor is shared by many individuals.

  8. Information system - Wikipedia

    en.wikipedia.org/wiki/Information_system

    An information system is a form of communication system in which data represent and are processed as a form of social memory. An information system can also be considered a semi- formal language which supports human decision making and action. Information systems are the primary focus of study for organizational informatics.

  9. Remove Banner Ads with Ad-Free AOL Mail | AOL Products

    www.aol.com/products/utilities/ad-free-mail

    Windows: Windows 7 and newer. Mac: MacOS X and newer. Note: Ad-Free AOL Mail removes ads while using AOL email; it is not supported on AOL Desktop Gold or the AOL mobile app. Ad-Free AOL Webmail ...