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Cost per mille ( CPM ), also called cost per thousand ( CPT) (in Latin, French and Italian, mille means one thousand ), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [ 1] Radio, television, newspaper, magazine, out-of-home advertising, and online ...
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
Click-through rate ( CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [ 1][ 2] Click-through rates for ad campaigns vary tremendously.
v. t. e. Pay-per-click ( PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. [ 1][ 2] Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising ...
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YouTube is an American online video-sharing platform headquartered in San Bruno, California, founded by three former PayPal employees— Chad Hurley, Steve Chen, and Jawed Karim —in February 2005. Google bought the site in November 2006 for US$1.65 billion, since which it operates as one of Google's subsidiaries .
View-through rate. A view-through rate ( VTR ), measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site events, conversions occurring at one or more Web sites or potentially offline:
Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content. In September 2018, the U.S Internet advertising market was estimated to be worth $111 billion, with market share being held ...