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  2. Overton window - Wikipedia

    en.wikipedia.org/wiki/Overton_window

    The Overton window is an approach to identifying the ideas that define the spectrum of acceptability of governmental policies. It says politicians can act only within the acceptable range. Shifting the Overton window involves proponents of policies outside the window persuading the public to expand the window. Proponents of current policies, or ...

  3. George Lakoff - Wikipedia

    en.wikipedia.org/wiki/George_Lakoff

    George Philip Lakoff ( / ˈleɪkɒf / LAY-kof; born May 24, 1941) is an American cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena. The conceptual metaphor thesis, introduced in his and Mark Johnson 's 1980 book ...

  4. Joseph Overton - Wikipedia

    en.wikipedia.org/wiki/Joseph_Overton

    Joseph Overton. Joseph Paul Overton[ 1] (4 January 1960 – 30 June 2003) was an American political scientist who served as the senior vice president of the Mackinac Center for Public Policy. [ 2][ 3] He is best known for his work in the mid-1990s developing an idea since known as the Overton window. [ 4]

  5. State-dependent memory - Wikipedia

    en.wikipedia.org/wiki/State-dependent_memory

    State-dependent memory. State-dependent memory or state-dependent learning is the phenomenon where people remember more information if their physical or mental state is the same at time of encoding and time of recall. State-dependent memory is heavily researched in regards to its employment both in regards to synthetic states of consciousness ...

  6. Mere-exposure effect - Wikipedia

    en.wikipedia.org/wiki/Mere-exposure_effect

    Mere-exposure effect. The mere-exposure effect is a psychological phenomenon by which people tend to develop liking or disliking for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words ...

  7. Here Are the 2 Ages in Life When ‘Dramatic Changes’ in the ...

    www.aol.com/2-ages-life-dramatic-changes...

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  8. Ratchet effect - Wikipedia

    en.wikipedia.org/wiki/Ratchet_effect

    A mechanical ratchet moving in its "forward" direction and unable to move backward. A ratchet effect is an instance of the restrained ability of human processes to be reversed once a specific thing has happened, analogous with the mechanical ratchet that holds the spring tight as a clock is wound up. It is related to the phenomena of featuritis ...

  9. The Overton Window - Wikipedia

    en.wikipedia.org/wiki/The_Overton_Window

    The novel is based on the Overton window concept in political theory, in which at any given moment there is a range of policies related to any particular issue that is considered politically acceptable ("in the window"), and other policies that politicians seeking to gain or hold public office do not feel they can recommend without being considered too far outside the mainstream ("outside the ...