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  2. Overton window - Wikipedia

    en.wikipedia.org/wiki/Overton_window

    The Overton window is an approach to identifying the ideas that define the spectrum of acceptability of governmental policies. It says politicians can act only within the acceptable range. Shifting the Overton window involves proponents of policies outside the window persuading the public to expand the window. Proponents of current policies, or ...

  3. George Lakoff - Wikipedia

    en.wikipedia.org/wiki/George_Lakoff

    George Philip Lakoff ( / ˈleɪkɒf / LAY-kof; born May 24, 1941) is an American cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena. The conceptual metaphor thesis, introduced in his and Mark Johnson 's 1980 book ...

  4. Joseph Overton - Wikipedia

    en.wikipedia.org/wiki/Joseph_Overton

    Joseph Paul Overton [1] (4 January 1960 – 30 June 2003) was an American political scientist who served as the senior vice president of the Mackinac Center for Public Policy. [ 2 ] [ 3 ] He is best known for his work in the mid-1990s developing an idea since known as the Overton window .

  5. File:Overton Window diagram.svg - Wikipedia

    en.wikipedia.org/wiki/File:Overton_Window...

    Overton Window diagram.svg. English: Diagram of the "Overton Window", based on a concept promoted by Joseph P. Overton (1960–2003), former director of the Mackinac Center for Public Policy. The term "Overton Window" was coined by colleagues of Joe Overton after his death. In the political theory of the Overton Window, new ideas fall into a ...

  6. Mere-exposure effect - Wikipedia

    en.wikipedia.org/wiki/Mere-exposure_effect

    Mere-exposure effect. The mere-exposure effect is a psychological phenomenon by which people tend to develop liking or disliking for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words ...

  7. State-dependent memory - Wikipedia

    en.wikipedia.org/wiki/State-dependent_memory

    State-dependent memory. State-dependent memory or state-dependent learning is the phenomenon where people remember more information if their physical or mental state is the same at time of encoding and time of recall. State-dependent memory is heavily researched in regards to its employment both in regards to synthetic states of consciousness ...

  8. Hallin's spheres - Wikipedia

    en.wikipedia.org/wiki/Hallin's_spheres

    Hallin's spheres, which deals with the media, are similar to the Overton window, which deals with public opinion generally, and posits a sliding scale of public opinion on any given issue ranging from conventional wisdom to unacceptable. Hallin used the concept of framing to describe the presentation and reception of issues in public. For ...

  9. Johari window - Wikipedia

    en.wikipedia.org/wiki/Johari_window

    The Johari window is a technique [ 1] designed to help people better understand their relationship with themselves and others. It was created by psychologists Joseph Luft (1916–2014) and Harrington Ingham (1916–1995) in 1955, and is used primarily in self-help groups and corporate settings as a heuristic exercise. [ 2][ 3] Luft and Ingham ...