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2. Marketing plan - Wikipedia

   en.wikipedia.org/wiki/Marketing_plan

   A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

3. Event marketing - Wikipedia

   en.wikipedia.org/wiki/Event_marketing

   Event marketing strategy is a tailor-made plan to promote a brand/product with events as an advertising tool. This includes an in-depth analysis of plans for the brand's presence at events. In order to measure the success of event marketing, the brand impact has to be verified. Based on an analysis made by the Advertising Research Foundation ...

4. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. [ 1] Promotion is also one of the elements in the promotional mix or promotional plan.

5. 8 Incredible Campaigns Marketing Pros Wish They’d ... - AOL

   www.aol.com/8-incredible-campaigns-marketing...

   Josh Gotthelf, Founder of State Of Grind. Josh Gotthelf boasts a remarkable track record in the realm of brand development, with over 400 campaigns, events, and product launches under his belt.He ...

6. Promotional mix - Wikipedia

   en.wikipedia.org/wiki/Promotional_mix

   Sales Promotion is media and non-media marketing communication used for a predetermined limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.

7. Advertising campaign - Wikipedia

   en.wikipedia.org/wiki/Advertising_campaign

   An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular ...