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Decision making unit. Disintermediation. Double jeopardy (marketing) Double loop marketing. Emotional branding. Engagement (marketing) Facelift (product) Fallacy of quoting out of context. Fine print.
In this equation, Ke (COE) equals the anticipated return from the difference (Beta) of investment yields from a return based on market expectations (Rm) and a Risk Free Rate (Rf), such as Treasury Bills or Bonds. KIBOR – Karachi Interbank Offered Rate; KPI – Key Performance Indicator, a type of performance measurement. An organization may ...
The foundations of an idea, which helps another related scheme or proposal. Unique selling proposition (USP) Any aspect of an object that differentiates it from similar objects. Win-win solution. Providing a product or service which makes everyone happy, particularly both buyer and seller.
Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers ( B2C ). [5]
Bull market: a period of generally rising prices. See Market trend. Closing print: a report of the final prices for the day on a stock exchange. Fill or kill or FOK: "an order to buy or sell a stock that must be executed immediately"—a few seconds, customarily—in its entirety; otherwise, the entire order is cancelled; no partial ...
According to the 1913 Webster's Dictionary, a slogan ( /ˈsloʊɡən/) derives from the Scottish Gaelic "sluagh-ghairm", a battle cry. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase.
Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.
The table below lists information technology initialisms and acronyms in common and current usage. These acronyms are used to discuss LAN, internet, WAN, routing and switching protocols, and their applicable organizations. [1] [2] [3] The table contains only current, common, non-proprietary initialisms that are specific to information technology.