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Toy advertising. Toy advertising is the promotion of toys through a variety of media. Advertising campaigns for toys have been criticized for trading on children's naivete and for turning children into premature consumers. Advertising to children is usually regulated to ensure that it meets defined standards of honesty and decency.
Smokey Bear is an American campaign and advertising icon of the U.S. Forest Service in the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history to date. The Ad Council, the Forest Service, and the National Association of State Foresters, in partnership with the creative agency ...
Love a Burger, Love a McDonald's (1981) It's a Good Time for the Great Taste (1984–1988) The good time, great taste of McDonald's (1988–1992) Grab the Moment (early 1990s) It's gonna be a lovely day (1994–2000, breakfast weekdays) It's gonna be a great weekend (1994–2000, breakfast weekends) It's Mac Time (late 1990s)
Advertising to children refers to the act of advertising products or services to children as defined by national laws and advertising standards. Advertising involves using communication channels to promote products or services to a specific audience. When it comes to children, advertising raises various questions regarding its application ...
Advocacy group. Purpose. To counter gender stereotyping of children’s toys. Subsidiaries. Let Books Be Books. Website. www.lettoysbetoys.org.uk. Let Toys Be Toys is a campaign designed to persuade retailers to stop categorising toys by gender. [1] It was started by a group of parents on the parenting on-line discussion forum Mumsnet.
Sometimes the marketing team will tap him for help looking back on Happy Meal toys to revive for nostalgic remakes (see: the collectible cups that flew out of restaurants this summer) and other ...
The Puttermans were a family of plastic robots who outlasted others, thanks to their Duracell brand batteries (a playful reference to their deadpan 1970s ad campaign which featured head-to-head competition between toys). The campaign was made to combat the successful Energizer Bunny ad campaign. The fictional Brand X "other battery" depicted in ...
Griffin-Bacal Advertising. Griffin-Bacal Advertising was a global advertising agency founded in 1978 by Tom Griffin and Joe Bacal. One of their first clients was Hasbro, which employed their services for coming up with advertising campaigns for several of their toy lines such as G.I. Joe: A Real American Hero and Transformers.
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