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  2. Selective exposure theory - Wikipedia

    en.wikipedia.org/wiki/Selective_exposure_theory

    Selective exposure theory. Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information. Selective exposure has also been known and defined ...

  3. Glomar response - Wikipedia

    en.wikipedia.org/wiki/Glomar_response

    Glomar response. In United States law, the term Glomar response, also known as Glomarization or Glomar denial, [ 1] refers to a response to a request for information that will "neither confirm nor deny" (NCND) the existence of the information sought. [ 2] For example, in response to a request for police reports relating to a certain person, the ...

  4. Application essay - Wikipedia

    en.wikipedia.org/wiki/Application_essay

    Application essay. An admissions or application essay, sometimes also called a personal statement or a statement of purpose, is an essay or other written statement written by an applicant, often a prospective student applying to some college, university, or graduate school. The application essay is a common part of the university and college ...

  5. Correlation does not imply causation - Wikipedia

    en.wikipedia.org/wiki/Correlation_does_not_imply...

    The phrase " correlation does not imply causation " refers to the inability to legitimately deduce a cause-and-effect relationship between two events or variables solely on the basis of an observed association or correlation between them. [ 1][ 2] The idea that "correlation implies causation" is an example of a questionable-cause logical ...

  6. Action plan - Wikipedia

    en.wikipedia.org/wiki/Action_plan

    Some European Union directives describe action plans in order to reach a defined target in air quality or noise reduction. If the target cannot be reached by a member state, the member needs to write a report. Sometimes action plans contain deadlines by which the plan must be ready to start the action(s) and the targets are to be reached.

  7. Asch conformity experiments - Wikipedia

    en.wikipedia.org/wiki/Asch_conformity_experiments

    The demonstration in this experiment broadens people's understanding of the large application of normative influence. To stay consistent with other group members, people may follow a trend that is apparently wrong. Moreover, the behavior of normative conformity may reduce when the individual response is not accessible to other people. [25]

  8. Packaging - Wikipedia

    en.wikipedia.org/wiki/Packaging

    Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.

  9. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...