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The company was initially compared to a drop shipping business, as it was not involved in design and manufacturing, instead sourcing products from the wholesale clothing market in Guangzhou. [4] [5] Beginning in 2012, Shein began to establish its own supply chain system, transforming itself into a fully integrated retailer. [5]
Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner. [1] The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. [ 2 ] Formerly known as Lip Kit by Kylie, the company was renamed Kylie Cosmetics in 2016.
Drop shipping is a form of retail business in which the seller accepts customer orders without keeping stock on hand. Instead, in a form of supply chain management, the seller transfers the orders and their shipment details either to the manufacturer, a wholesaler, another retailer, or a fulfillment house, which then ships the goods directly to the customer.
Tarte Cosmetics was founded by Maureen Kelly. [6] She was pursuing a PhD in psychology at Columbia University when she decided to pursue her interest in cosmetics because she could not find effective makeup she liked; she wanted natural makeup that gave a glamorous look. [7] Kelly started the company with the support of her first husband. [6]
Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. The original foundation launch included 40 shades, and has since expanded to 50.
L'Oréal. Website. urbandecay.com. Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal. [ 1] Current products include lip, eye, complexion and body products. [ 2] They are best known for their Naked collection, which includes 12 different eye shadow palettes.
Products. Cosmetics. Website. www .younique .com. Younique is an American multi-level marketing company (MLM) that markets beauty products. [ 1] The company was founded in 2012 by Derek Maxfield, who is CEO, and Melanie Huscroft, and is headquartered in Lehi, Utah. [ 2][ 3] Between 2017 and 2019, Younique was 60% owned by Coty, Inc.
Cosmetics are composed of mixtures of chemical compounds derived from either natural sources or synthetically created ones. [ 1] Cosmetics have various purposes, including personal and skin care. They can also be used to conceal blemishes and enhance natural features (such as the eyebrows and eyelashes ).
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