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  2. Market (economics) - Wikipedia

    en.wikipedia.org/wiki/Market_(economics)

    v. t. e. In economics, a market is a composition of systems, institutions, procedures, social relations or infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services (including labour power) to buyers in exchange for money.

  3. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    e. Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer 's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub ...

  4. Consumer - Wikipedia

    en.wikipedia.org/wiki/Consumer

    Consumer. A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use.

  5. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    Marketing. A target market, also known as serviceable obtainable market ( SOM ), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who ...

  6. Market economy - Wikipedia

    en.wikipedia.org/wiki/Market_economy

    Liberalism portal. Politics portal. v. t. e. A market economy is an economic system in which the decisions regarding investment, production and distribution to the consumers are guided by the price signals created by the forces of supply and demand.

  7. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    e. In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as segments. [ 1] Its purpose is to identify profitable and growing segments that a company can target with distinct marketing strategies.

  8. Consumerism - Wikipedia

    en.wikipedia.org/wiki/Consumerism

    Capitalism portal. Business portal. v. t. e. Consumerism is a social and economic order in which the aspirations of many individuals include the acquisition of goods and services beyond those necessary for survival or traditional displays of status. [ 1] It emerged in Western Europe before the Industrial Revolution and became widespread around ...

  9. Customer to customer - Wikipedia

    en.wikipedia.org/wiki/Customer_to_customer

    Customer to customer ( C2C or consumer to consumer) markets provide a way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets, the business facilitates an environment ...