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The Pepsi Generation, is the theme of an advertising campaign for Pepsi-Cola, a US brand of soft drink, that launched in 1963 as the result of a slogan contest. A new car was awarded to the writer of the winning slogan. The contest was the brainchild of Alan Pottasch, a PepsiCo advertising executive, and it was won by Appleton, Wisconsin ...
Alan Pottasch changed and slightly tweaked Pepsi's slogan to "The Choice of a New Generation" in 1984. The new theme was meant as a break from the past and show that Pepsi had something new to offer consumers, with an emphasis on music. Pottasch developed famous 1980s Pepsi commercials starring Lionel Richie, David Bowie, and Madonna.
The new slogan aimed to replace the various catch phrases used in the United States such as "Nothing else is a Pepsi", and those used in international markets such as "Change the script" and "Choice of a new generation". Pepsi bought around four minutes of commercial time during the Super Bowl XXXI, which happened on 26 January 1997. The ...
While the "Pepsi Generation" theme dates back to the mid-1960s, the Refresh Project was partially based in the idea of bringing the advertising in line with the company's corporate giving. To do ...
And in 2018, when Pepsi hired her to update the spot for that year's big game offering, which highlighted their Super Bowl ads over the years. Her model son, Presley Gerber, served as her co-star.
PepsiCo introduced the Quebec slogan "here, it's Pepsi" (Ici, c'est Pepsi) in response to Coca-Cola ads proclaiming "Around the world, it's Coke" (Partout dans le monde, c'est Coke). As of 2012, Pepsi is the third most popular carbonated drink in India, with a 15% market share, behind Sprite and Thums Up.
May 10, 2021 at 11:00 AM. KUALA LUMPUR, MALAYSIA - FEBRUARY 26TH, 2017. Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co ...
Caffeine-Free Pepsi. 1982. Pepsi without the caffeine. It was first introduced in 1982 as Pepsi Free but was changed to its current name in 1987. Pepsi Wild Cherry. 1988. Pepsi with cherry flavoring. It was known under the slightly different name of Wild Cherry Pepsi until 2005.