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Energy Brands' first product was Glacéau Smartwater, vapor-distilled water with added electrolytes, which was released at the company's launch in 1996. [2] [3] Glaceau Fruitwater, adding zero-calorie fruit flavors to the core Smartwater, followed in 1998. In 2000, Vitaminwater was launched, adding vitamins and natural flavors with Smartwater.
He was the architect of what turned out to be one of the most lucrative deals in hip hop history: rapper 50 Cent's Vitamin Water pact. When Coca-Cola paid $4.1 billion for Vitamin Water's company Glaceau three years later, 50 Cent received $100 million, [ 1 ] and Lighty received an undisclosed sum.
Glaceau Smartwater (stylized as smartwater) is a brand of bottled water owned by Energy Brands, a subsidiary of The Coca-Cola Company. [ 2][ 3] Introduced in 1996 as Ice Mountain Spring Water and Glaceau Mineral Water in the United States, it became known as Smart Water in 1998. [ 4][ 5] By 2016, it was one of the top five most sold brands of ...
Enhanced water is a category of beverages that are marketed as water with added ingredients, such as natural or artificial flavors, sugar, sweeteners, vitamins and minerals. Most enhanced waters are lower in calories than non-diet soft drinks. PepsiCo, The Coca-Cola Company and other companies market enhanced water. The marketing usually ...
Curtis James Jackson III (born July 6, 1975), [ 3] known professionally as 50 Cent, [ n 1] is an American rapper, actor, television producer, and businessman. Born in South Jamaica, a neighborhood of Queens, Jackson began pursuing a musical career in 1996. In 1999–2000, he recorded his "debut" album Power of the Dollar for Columbia Records ...
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