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  2. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    Go-to-market strategy. A go-to-market strategy, or GTM strategy, [ 1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [ 2][ 3] The goal is to enhance the overall customer ...

  3. Preprint - Wikipedia

    en.wikipedia.org/wiki/Preprint

    Typical publishing workflow for an academic journal article ( preprint, postprint, and published) with open access sharing rights per SHERPA/RoMEO. In academic publishing, a preprint is a version of a scholarly or scientific paper that precedes formal peer review and publication in a peer-reviewed scholarly or scientific journal.

  4. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...

  5. Wikipedia:Manual of Style/Layout - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/...

    e. Sample article layout (click on image for larger view) This guide presents the typical layout of Wikipedia articles, including the sections an article usually has, ordering of sections, and formatting styles for various elements of an article. For advice on the use of wiki markup, see Help:Editing; for guidance on writing style, see Manual ...

  6. APA style - Wikipedia

    en.wikipedia.org/wiki/APA_style

    v. t. e. APA style (also known as APA format) is a writing style and format for academic documents such as scholarly journal articles and books. It is commonly used for citing sources within the field of behavioral and social sciences, including sociology, education, nursing, criminal justice, anthropology, and psychology.

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

  8. Help:Wikipedia editing for researchers, scholars, and ...

    en.wikipedia.org/wiki/Help:Wikipedia_editing_for...

    Click the "Edit" tab, top right; if you are not logged in to an account, a popup will offer the choice. If you have logged in, you can set your editing mode at Special:Preferences . For markup, there is a quick cheatsheet of common markup. There are also extensive tutorials on editing.

  9. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...